07.12.2012 - News.

Vortrag: The secret of branding.

Hans Meier-Kortwig, OPI European Forum 2012, London.

Brands serve to build trust, to help orientate and to express oneself. What is it that makes brands strong? What are the secrets of powerful brands – not only in the ever exciting consumer industry? What is the status of branding in the OP industry and are there benefits from branding which may help to better respond to the accelerating competitive pressure? This session will provide some valuable insights and practical ideas.